Zipcar is a service that offers many city dwellers a real alternative to owning their own car. Cars are parked at various locations throughout a city so there’s likely one near where you live or work. You can reserve a car for a few hours - or a few days through their web site. During your reservation window, you use your personal key card to access the vehicle and drive off (no counter paperwork necessary).
When our old Suburban died last year, we looked into using Zipcar instead of buying a replacement car. It wasn’t an easy decision, but there were a number of reasons why Zipcar wasn’t perfect for us. Ultimately, we decided to purchase a new car.
With Zipcar’s recent iphone app release, I’ve been wondering if we didn’t make the wrong choice. The app lets you locate cars and make reservations right from the phone. When you have a car, you can use the phone as a key fob which activates the horn and locks and unlocks the doors. It’s a fun app that provides real added value to the rental experience. It’s these kind of apps that are making the iPhone platform a space companies can’t afford to miss out on.
Update: A new system from Viper makes it possible to add similar functionality to your own car.